Baby Massage for Newborns: When to Start and How
JSYAS Baby Team · 07/08/2026

In much of the world, a daily oil massage is simply part of caring for a baby. South Asian families call it malish; in Ayurvedic tradition it is Shishu Abhyanga. Similar routines run through Arab, African, Filipino and Latin American households. Baby massage is now widely encouraged by midwives too, mostly for the same reasons grandmothers always gave: it settles the baby, and it gives the two of you unhurried time together.
This guide shares traditional and cultural practices for general knowledge and comfort — it is not medical advice. Always consult your doctor or midwife before trying anything new, especially during pregnancy, after delivery, or with a newborn.
Where the Tradition Comes From
In households that practise it, massage isn't an occasional treat — it's a daily rhythm, often done by a grandmother or aunt in the early weeks while the mother recovers. In many families it happens before the bath, so the baby is warmed, oiled, massaged, then washed and fed, and usually sleeps well afterwards.
What's striking is how consistent the routine is across cultures that never borrowed it from each other: warm room, warm hands, a plain oil, slow strokes working outward from the centre, and a baby who is awake but calm. Modern postnatal guidance has arrived at much the same advice.
When Is It Safe to Start?
The usual guidance is to wait until the umbilical cord stump has fallen off and the area has healed — typically around one to two weeks — before using any oil, so nothing irritates the healing skin. Gentle touch without oil is fine before that.
Beyond timing, the practical signals matter more than the calendar:
- Your baby is awake, alert and calm — not hungry, not already crying
- At least 45 minutes after a feed, so a full tummy isn't being pressed
- The room is warm and free of draughts
- You have time to go slowly and stop early if it isn't working
Babies born prematurely, or with any skin condition or medical concern, should be massaged only after checking with your doctor or health visitor.
A Simple Routine
Start with five minutes. A newborn's tolerance is short, and a calm five minutes beats a fraught twenty.
- Warm the oil in your hands first. Never apply it cold, and never warm oil in a microwave.
- Ask permission. Many parents rest their hands on the baby's tummy for a moment and speak before starting. It sounds sentimental, but it teaches the baby what's coming.
- Legs first. They're the least sensitive area and a gentle way in. Long, slow strokes from thigh down to ankle, one leg at a time.
- Then arms, the same way — shoulder down to wrist.
- Tummy in slow clockwise circles, following the direction of digestion, using very light pressure.
- Chest, stroking outward from the middle towards the shoulders.
- Back last, with the baby on their tummy or across your lap, long strokes from neck to bottom.
Keep talking or humming throughout. Stop if your baby turns away, stiffens, or cries — that's a clear no, and pushing through teaches them to dislike it.
Choosing an Oil
Traditions vary enormously here, and this is the part worth being careful about rather than following a family recipe blindly.
- Plain and minimally processed beats heavily perfumed. Fragrance and additives are the usual culprits for irritation.
- Do a patch test first. A small amount on one patch of skin, left for 24 hours, before you use anything over the whole body.
- Be cautious with nut-based oils. Almond oil is traditional in many households, but if there's any history of nut allergy in your family, ask your doctor before using it.
- Ask your doctor about babies with eczema or sensitive skin — some oils that suit most babies are not right for damaged skin barriers.
You can browse gentle baby skincare and bath products if you'd rather use something formulated for newborns than a kitchen oil.
Making It Work in the UAE
Two local details are worth planning around.
Air conditioning is the main obstacle. A massage needs a warm, draught-free room, and most UAE homes run cold. Turn the AC down or off in the room ten minutes beforehand, close the vents directly above the changing area, and have a towel ready to wrap your baby the moment you finish.
Dry indoor air affects skin. Constant air conditioning pulls moisture out of the air, and many parents here notice their baby's skin gets dry faster than they expected. Massage helps, but so does keeping baths short and not too hot — our guide to surviving Dubai summers with a newborn covers the wider heat and skin picture.
There's also an advantage to being here: in a country this mixed, someone in your building almost certainly grew up with this tradition. Older relatives and neighbours are usually delighted to show you rather than explain.
Frequently Asked Questions
When can I start massaging my newborn?
Most guidance suggests waiting until the umbilical cord stump has fallen off and healed, usually one to two weeks, before using oil. Gentle skin-to-skin touch without oil can start earlier. If your baby was premature or has any medical concern, check with your doctor first.
Which oil is best for baby massage?
Plain, minimally processed oils without added fragrance are the traditional choice, and products formulated specifically for babies are a reliable alternative. Patch-test anything new on a small area 24 hours beforehand. Be particularly careful with nut-based oils such as almond if allergies run in your family.
How long should a baby massage take?
Five minutes is plenty for a newborn, and even two or three minutes counts. As your baby gets older and more used to it, ten to fifteen minutes is common. Length matters far less than consistency and your baby staying calm.
Is it safe to massage a baby every day?
Daily massage is the norm in the cultures where this tradition is strongest, and most babies enjoy it. Watch your baby's skin for any redness or reaction, and follow their cues on the day — skip it if they're unwell, overtired or simply not interested.
Can baby massage help with fussiness or trapped wind?
Many parents find gentle clockwise tummy strokes settle a fussy baby, and it's one of the oldest reasons the tradition exists. It's a comfort measure, though, not a treatment. Persistent crying, feeding problems or any symptom that worries you should be seen by a doctor rather than managed at home.
What time of day is best?
Before the evening bath is the most common choice, since the routine of massage, bath, feed and sleep works well together. Any time your baby is awake, calm and not hungry will do — the same slot each day helps them learn what's coming.
What Actually Matters
If you take one thing from this: the technique is far less important than the attention. Babies respond to warm hands, an unhurried pace and a familiar voice, not to correct strokes. Plenty of parents worry they're doing it wrong — the babies rarely agree.
If you're still assembling the basics for the first few months, our newborn essentials checklist covers what's genuinely worth buying.
This guide shares traditional and cultural practices for general knowledge and comfort — it is not medical advice. Always consult your doctor or midwife before trying anything new, especially during pregnancy, after delivery, or with a newborn.
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